Shaping the future of new ingredients

27-05-2020
With a growing aging population across the globe – and the consequences that come with it – FrieslandCampina recently undertook research into sarcopenia to discover how well consumers understand the condition and how to tackle it.
Our findings revealed that the term sarcopenia, or muscle loss, is widely discussed by consumer-facing publications globally, and that protein is recognised as an important tool in preventing and combating it.
But it also shows that while consumers are indeed looking for protein products, they understand less about which sources are best, suggesting there is an opportunity to educate them about the benefits of high protein sources, such as supplements.
To discuss how these findings can guide and improve your product development, get in touch with our experts today.