Request a sample
Get in touch
Early Life Nutrition Performance Nutrition Medical Nutrition Active Nutrition Cell Nutrition
search results for ‘’
Early Life Nutrition
Early Life Nutrition
Innovation/Science
News/Trends

Organic on the rise

28-04-2021

For almost half of consumers, an organic label is a big reason to pay attention. Our latest research reveals that almost half of shoppers consider organic claims when choosing what to buy, which makes ‘organic’ one of the top three attributes they look out for.[1]

Get in touch Contact our experts

Parents are going organic

Parents are going organic

For parents, organic claims matter even more. We found that over 75% of parents worldwide consider ‘organic’ to be an important attribute of infant milk and young child formula (IMF/YCF). In parts of Asia, the figure exceeds 90%. The word itself creates an image of naturalness, safety and quality: the three key reasons that parents provide for choosing organic products. [2]

Organic market growth

Organic market growth

Supermarket shelves are showing signs of change. Organic infant and young child milk formula launches have increased significantly, particularly in France, Germany and China.[3] Globally, the organic infant milk formula market is expected to reach €5.4 billion by 2025, bringing it to 9% of the total IMF market value. [4]

This is creating many new opportunities for Infant Milk Formula manufacturers. As demand for organic options rises, consumer expectations are rising alongside. Parents are looking for high-quality formulations that offer organic benefits without sacrificing safety, performance, enjoyment and convenience.  

 

Want to know more about organic trends in your region? Contact us today for further insights from our new study.  

 

References

[1] FrieslandCampina Ingredient Early Life Nutrition consumer insight survey, Qualtrics, 2020. n=110 NL, FR, DE, ID/n=210 CH. Q: When you’re shopping, which of the following claims would influence your decision to buy a certain product? <organic> 

[2] FrieslandCampina Ingredients Early Life Nutrition consumer insight survey, Innova Market Insights, 2020. n=750 per country. Q: How important are the following aspects when choosing an infant or young child formula? <organic>/Q: What is your main reason to buy organic infant or young child nutrition?

[3] Innova product database, category: Baby/Toddler Milk, Organic claim, February 2021

[4] Euromonitor database, Organic market value sales, period 2020-2025, February 2021

Related insights

Unlocking the future of nutrition: FrieslandCampina Ingredients unveils 5 key trends for 2023

News/Trends

FrieslandCampina Ingredients and Triplebar Bio Inc. partner to bring cell-based proteins to market through precision fermentation

Pre-Sleep protein ingestion stimulates mitochondrial protein synthesis rates during postexercise overnight recovery

News/Trends
Performance Nutrition

Shaping the future of nutrition: FrieslandCampina Ingredients reveals five key adult nutrition trends for 2022

Active Nutrition
News/Trends
Performance Nutrition
Active Nutrition
Performance Nutrition
Read all insights

Get in touch

Contact our experts
Request a sample Subscribe to our newsletter

Welcome to FrieslandCampina Ingredients

Before you explore all our products and expertise, we want to inform you that this website contains materials and information intended only for a professional (dairy) ingredients audience (B2B) and is not meant for consumers.

We use cookies to personalize content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from use of their services. Press “I agree” to continue directly to our website or click “change settings” to change your cookie preferences. See our Cookie policy for more information.

Change cookie settings