Shaping the future of new ingredients

09-10-2020
While the health and fitness phenomenon isn’t new, it has been dramatically changed by the coronavirus pandemic. With many gyms, studios and pools closed, interest in endurance sports is rocketing.
This is a clear opportunity for sports nutrition companies to reposition their brands into a broader groups of endurance athletes seeking healthy solutions that support their performance, beyond carbohydrates and hydration.
In this seminar our colleague Job van Leeuwen – Sports Nutritionist at FrieslandCampina Ingredients – will discuss how protein supplementation is beneficial for endurance exercise training, translated into practical innovations.
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