Our North America office has been active partner in building up a new website designed in coordination with the ADPI and its members to communicate the benefits and positive attributes of proteins from milk, with a focus on protein ingredients. This proactive and impactful platform will serve as an informational tool to guide targeted consumers (“Protein Seekers”, millennial and women) with regards to their protein choices. www.thestronginside.com
This website is an informative hub for The Strong Inside message with fact-based information to better assist consumers with making smart protein choices. It communicates the nutritional benefits of proteins from milk compared to other protein sources, seeks to refute myths and misconceptions, and fills the void with science-supported information about proteins from milk. Backed by science, but designed to appeal to consumers’ emotions, it emphasizes the unique value of proteins from milk in an engaging and positive way.