Did you know that whey protein is a great source of protein as it contains all of the essential amino acids your body needs to support the healthy growth and maintenance of muscles and bones? The benefits of whey protein are well understood by medical and healthcare professionals, as well as sportspeople, but are not common knowledge amongst the general public.
That’s why FrieslandCampina Ingredients supports and contributes to the European Whey Processors Association (EWPA) ‘Whey for Living’ campaign. The online B2C platform aims to educate consumers on the benefits of whey and other proteins with clear, engaging, factual and scientifically driven content. Visitors to the website can find articles, recipes, and tips on making whey protein a part of their daily diet.
FrieslandCampina Ingredients believes that what we put inside our bodies matters – dairy protein is one of the world’s most nutrient-dense foods, key for building and maintaining healthy muscles and bones as well as satisfying hunger. Our extensive portfolio of nutritional dairy protein ingredients provides essential nutrients at the moment when people need them most – from the earliest days of life right into the senior years.
We’re proud to be putting our comprehensive scientific understanding of dairy to good use by supporting the Whey for Living campaign to promote the benefits whey protein can bring to consumers.