Two weeks ago Nutrition Insight published a Special Report on the Performance Nutrition market: Experts flag COVID-19 impact and expanding consumer bases. In this report you will find a contribution from Floris Daamen, our Marketing Manager Performance Nutrition.
Experts discuss how the ongoing pandemic is influencing the health and wellness space and driving up the demand for healthful sports nutrition NPD, as part of a holistic approach to prevention.
“There is strong growth in sports-related positionings within mainstream food and beverage NPD. We see the rise of the health conscious consumer seeking physical and mental wellness; this trend is accelerating as an effect of the COVID-19 pandemic. Consumers pay increased attention to prevention and self care and educate themselves online to track nutrition and health,” notes Floris Daamen, Marketing Manager, Performance Nutrition at FrieslandCampina. Read the full report here
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