What will the world of 2030 look like? Generation-Z’s are enjoying their twenties today – yet they will be the parents of tomorrow. Which trends will influence and drive their views on health & nutrition and their future parenting style?
FrieslandCampina Ingredients and Ipsos have joined forces to conduct an extensive qualitative research, including trend curation, in 5 key markets worldwide – including Indonesia, China and India – to explore the future perspective of Gen-Z on parenthood.
Through focus group discussions, we have collected valuable insights into emerging trends that can shape the future of the Early Life Nutrition Industry.
Key trend clusters such as ‘Emotional wellbeing’ and ‘Personalized nutrition’ have been explored in-depth with the Gen-Z respondents.
The full outcome is compiled into a comprehensive report, where a global persona tells the story of the Gen-Z parent of 2030 and how the different trends influence their expected ELN usage.
Local personas illustrate the country specific nuances on the ELN segment in 2030.
Understanding their views and preferences will help to build the Early Life Nutrition innovation roadmaps towards 2030.
Interested to learn which global and local trends resonate most with future parents?
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