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Overnight protein shot
Overnight protein shot loaded with high quality casein protein, designed for older health conscious-consumers. 76% of consumers believe that healthy ageing starts with what they eat and drink.1 And getting enough protein is important. Older adults require more protein, but often need small, easy-to-consume products that match reduced appetites.
- An aging population who are increasingly proactive in keeping fit and healthy
- Growing consunmer interest in 'conveniently nutritious' concepts
- High protein content to support maintenance of muscle mass as part of older consumers' healthy aging goals