Performance nutrition consumers have developed a keen eye for convenience when looking at products which they typically consume.
The on-the-go benefit of the RTD format fits seamlessly into this consumer need. This application suggestion is powered by Excellion® Calcium caseinate, enabling the combination of high protein levels of up to 8% RTD with the appearance and taste profile of a milk-like beverage.
Growing consumer interest in “conveniently nutritious” concepts
20 gram of high quality protein per serving 1) 2)
Long release profile of amino acids over time 3)
References:
1. Van Vliet S, Burd NA, van Loon LJ. The Skeletal Muscle Anabolic Response to Plantversus
Animal-Based Protein Consumption. J Nutr. 2015 Sep;145(9):1981-91.
doi:10.3945/jn.114.204305. Epub 2015 Jul 29.
2. FAO. Dietary protein quality evaluation in human nutrition [Internet]. Food and
Agriculrure Organization of the United Nations. 2011. 1-79 p. Available from: http://
www.fao.org/ag/humannutrition/35978-02317b979a686a57aa4593304ffc17f06.pdf.
3. Boirie Y, Dangin M, Gachon P, Vasson MP, Maubois JL, Beaufrere B. Slow and fast
dietary proteins differently modulate postprandial protein accretion. Proc Natl Acad
Sci U S A 1997;94:14930–5
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