As life expectancy increases worldwide, more attention is being paid to healthy ageing and the factors that contribute to it. Gut health is an important element for human health and quality of life. Among older adults, gastrointestinal (GI) problems often coincide with extensive care and hospitalization. Furthermore, the incidence and prevalence of severe inflammatory diseases such as inflammatory bowel disease (IBD) are increasing worldwide.
- 15% of the consumers globally are unsatisfied with their current digestive health situation
- 1/3 of the consumers globally state they suffer digestive health problems like constipation, bloating and IBS
- 39% of Global respondents are willing to pay a premium for products positioned around digestive health