Early life nutrition
Spotlighting next gen holistic health: FrieslandCampina Ingredients to showcase protein and prebiotic expertise at Vitafoods Asia 2023
FrieslandCampina Ingredients, a global leader in protein and prebiotics, will showcase its latest innovations at Vitafoods Asia 2023 (20-22 September) in Bangkok. At booth F41, Hall 5-6 attendees will be able to explore how to effectively target the gut-muscle axis with Biotis® Fermentis, the latest in prebiotic supplement ingredient innovation and discover inspiring clear protein water concepts to help brands in Asia further capitalise on active nutrition and holistic well-being trends.
Next generation holistic health for active consumers
Launched at Vitafoods Europe 2023, Biotis® Fermentis is the result of a completely new approach to active nutrition, targeting the gut-muscle axis. This unique ingredient enhances the properties of whey proteins, prebiotics and probiotics by fermenting them together to create a synergistic solution that modulates the gut microbiota composition, fuelling active consumers’ well-being and performance.
The benefits delivered by Biotis® Fermentis were demonstrated in a study conducted by FrieslandCampina Ingredients on 150 recreational athletes. After consuming the ingredient daily for three weeks, 80% of participants self-reported improved satisfaction with their physical well-being.1
Speaking about this breakthrough during the exhibition, Linda Bentert, Segment Marketing Manager for Biotis® Gut Health, will be hosting a NutraFocus session, ‘A game changing approach to gut health innovation in performance nutrition’, at 1pm on 21 September.
Tapping into #guttok with functional gummies
The Asia-Pacific prebiotics market is booming – it is predicted to grow by a compound annual growth rate (CAGR) of 15.6% from 2020 to 20282 and #guttok has over 1 billion views on TikTok.3 At the same time, consumers in the region want more enjoyment and convenience from their supplements. This has led to gummy supplements taking off in recent years with a further 9% CAGR predicted from 2022 to 2028.4
FrieslandCampina Ingredients’ highest purity prebiotic, Biotis® GOS-OP High Purity, has been specifically designed to help brands tap into these trends with delicious, efficacious and visually attractive gut health gummies. With a galacto-oligosaccharides (GOS) content of over 90%, Biotis® GOS-OP High Purity is effective at doses as low as 2 grams,5 making it ideal for trending formats like gummies, small powder sticks, capsules and tablets.
In exciting news for the Asia-Pacific region, Australia’s Therapeutic Goods Administration (TGA) recently added galacto-oligosaccharides (GOS) to its Permissible Ingredients Determination for listed complementary medicines in Australia. With the approval, FrieslandCampina Ingredients has been given exclusive rights to supply Biotis® GOS for new supplements containing GOS until May 2025.
Thirst-quenching and high protein is the whey to go
Protein is an essential macronutrient and athletes at all levels, from casual gym-goers to elite professionals, are often looking for new and interesting ways to add more protein to their diets. To help manufacturers offer a refreshing take on protein ready-to-drink (RTD) beverages, FrieslandCampina Ingredients will showcase its ultra-clear whey protein isolate, Nutri Whey™ Isolate Clear.
Nutri Whey™ Isolate Clear is made using a proprietary filtration process that protects protein quality and nutritional integrity, achieving a protein content of 90%. It also has a neutral taste and great powder handling properties resulting a clean, fresh drink that manufacturers can make their own with an unlimited range of flavour possibilities.
Speaking on the company’s return to Vitafoods Aisa, Vicky Davies, Global Segment Marketing Manager for Performance and Active Nutrition at FrieslandCampina Ingredients, said, “We’re excited to be back at Vitafoods Asia – it’s a great opportunity to meet with other leaders in the industry, discover the latest market insights and share knowledge with our partners. This year, we are proud to showcase a broad range of our recent innovations that specifically address consumer demand for products aimed at improving holistic health, alongside solutions aimed squarely at the active nutrition market.”
Job van Rozendaal, Managing Director of Asia-Pacific at FrieslandCampina Ingredients, also commented, “It’s an exciting time for the nutraceutical industry in Asia-Pacific. Recent regulatory approvals and heightened consumer excitement around gut health means the region is a hotbed of innovation. We’re looking forward to seeing how we can support brands in creating the next generation of protein and prebiotic formulations that will help consumers get the most out of life, always.”
Find out more about FrieslandCampina Ingredients’ range of protein and prebiotic ingredients at Vitafoods Asia 2023 by registering here and visiting booth F41.
1 FrieslandCampina Ingredients, consumer research in collaboration with MMR research.
2 Grand View Research. Asia Pacific prebiotics market size, share, & trends analysis report, 2020 – 2028. https://www.grandviewresearch.com/industry-analysis/asia-pacific-prebiotics-market-report
3 Data from TikTok, correct as of 02/08/23
4 Business Marketing Insight. Gummy Supplements Market Forecast to 2028 – COVID-19 Impact and Global Analysis. https://www.businessmarketinsights.com/reports/asia-pacific-gummy-supplements-market
5 FrieslandCampina Ingredients Consumer Concept Study, 2022
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