Organic on the rise

For almost half of consumers, an organic label is a big reason to pay attention. Our latest research reveals that almost half of shoppers consider organic claims when choosing what to buy, which makes ‘organic’ one of the top three attributes they look out for.

FrieslandCampina Ingredient Early Life Nutrition consumer insight survey, Qualtrics, 2020. n=110 NL, FR, DE, ID/n=210 CH. Q: When you’re shopping, which of the following claims would influence your decision to buy a certain product?

Parents are going organic

For parents, organic claims matter even more. We found that over 75% of parents worldwide consider ‘organic’ to be an important attribute of infant milk and young child formula (IMF/YCF). In parts of Asia, the figure exceeds 90%. The word itself creates an image of naturalness, safety and quality: the three key reasons that parents provide for choosing organic products.

FrieslandCampina Ingredients Early Life Nutrition consumer insight survey, Innova Market Insights, 2020. n=750 per country. Q: How important are the following aspects when choosing an infant or young child formula? /Q: What is your main reason to buy organic infant or young child nutrition?

Organic market growth

Supermarket shelves are showing signs of change. Organic infant and young child milk formula launches have increased significantly, particularly in France, Germany and China.

Innova product database, category: Baby/Toddler Milk, Organic claim, February 2021



Globally, the organic infant milk formula market is expected to reach €5.4 billion by 2025, bringing it to 9% of the total IMF market value.

Euromonitor database, Organic market value sales, period 2020-2025, February 2021

This is creating many new opportunities for Infant Milk Formula manufacturers. As demand for organic options rises, consumer expectations are rising alongside. Parents are looking for high-quality formulations that offer organic benefits without sacrificing safety, performance, enjoyment and convenience.  

Want to know more about organic trends in your region? Contact us today for further insights from our new study.