High protein milk

Protein has emerged as one of the high-profile value added in dairy over the last few years. Benefiting from this trend, high protein (flavored) milk is gaining popularity driven by health and convenience. This 20g protein snack can be positioned as mainstream healthy food or snack with an attractive sensory profile. Therefore a tasty and convenient snacking or recover alternative.
Calling out the protein content helps consumers associate with the benefits they link to high protein, such as energy, muscle development and satiety.