Better-for-you snacks: protein bars with a difference
Next-gen protein bars have it all: functional health benefits and great taste and texture – ideal for consumers looking for a bite of indulgence on the go. Explore the rising potential of guilt-free snacking, where the lines blur between sports nutrition and confectionery.
Seize the market opportunity
With one in five people seeking chocolate with a functional claim – and 63% of these looking for a high protein content specifically
Innova: Next generation snacking: Exploring the Global Landscape of Better-For-you 2023
– consumers are ditching snacks with ‘bad’ ingredients for tasty protein treats with that all-important health halo. But not all protein bars are created equal. It’s taste that sets better-for-you snacks apart from the rest, so this is your sign to experiment with exciting flavour options. Keep consumers coming back for more with a satisfyingly soft, chewy texture. And allow them a moment of indulgence in an otherwise busy day. The opportunities are endless!
Maintaining an optimal texture during shelf life is the ultimate challenge in protein bar formulation. Discover how our protein ingredients can overcome this common issue, boost protein content and help transform your healthy indulgent snacks with our inspiring examples.
Better-for-you snacks: innovation inspiration
Excellion® Textpro Healthy indulgent protein bar
High in protein and low in sugar, this confectionery-like bar satisfies consumer cravings for a healthy on-the-go snack, offering excellent texture over a long shelf life.
- Delivers 20g of high-quality protein per serving.
- Softer texture and reduced product hardening through shelf life enables a tasty, indulgent profile for up to 12 months[Dv2] .
Biotis® Fermentis bites
Featuring fermented prebiotics, proteins and probiotics, these appealing bites offer multiple health benefits including muscle and gut support, with a unique flavour profile that creates a brand-new sensory experience.
- Supports the gut-muscle axis, offering holistic health benefits.
- Stimulates muscle building and recovery through 15g of protein per serving.
- Unique elderberry flavour with the mild acidic, fresh taste of yoghurt and a dark chocolate coating.
FrieslandCampina Ingredients: your protein bar formulation experts
With over 125 years of experience in dairy proteins, we’re your application partner of choice for creating better-for-you snacks at speed. From our longstanding heritage in research to our processing technology and application knowledge, we can help you overcome common protein bar formulation challenges to meet the growing trend for healthy indulgence. In a category where nutrition, taste, texture and shelf-life all matter, choosing the right protein application partner is vital.
Benefits of partnering with FrieslandCampina Ingredients
Extensive experience of formulating with dairy proteins.
Adept at creating nutrition products with tangible health benefits.
Technical applications expertise, to ensure protein bars stay soft over shelf-life.
Knowledge of consumer insights to power your new product development.
The know-how of how to get taste and texture right – to keep consumers coming back for more.
Ready to raise the ‘bar’ on healthy indulgence?
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