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Unwrapped: New Dairy-Based Opportunities for Immune Health

19-02-2021

In 2020, the number of people across the world who said they wanted to improve their immune health rose to 70%—and this trend is likely to accelerate in the wake of COVID-19. At the same time, consumers are becoming more educated and more likely to look for scientific substantiation when buying products to support their immunity.      

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So the question becomes, how can you create consumer trust in immunity-supporting products? And, which ingredients can you use to form the basis of these products?

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Robert McMahon, Ph.D., President, Seven Hills Strategies and Joost van Neerven, Professor of Mucosal Immunity at Wageningen University, explore these questions and discuss why the answer could lie in bioactive proteins, derived from dairy’s whey fraction, such as lactoferrin.

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