2020, April 17th: New concentrated protein gel opens up expansion opportunities

2020 - 17 - 04Innovation/ScienceNews/TrendsPerformance Nutrition

FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has unveiled a new high concentration protein gel concept that “could be a game-changer” for sports nutrition brands. Download the application suggestion.

Formulated with the company’s renowned Nutri Whey™ Isolate Clear, the application not only provides up to 15% protein content in a small, convenient portion, but also enables unique flexibility in the end product’s format – from squeezable pouches to spoonable pots. The concept aligns perfectly with many trends dominating the sports nutrition market, including single-serve and snackification, consumption on the go and compacting – with one serving able to supply the same amount of premium quality protein as a 500ml RTD beverage.

“This is a really exciting development,” comments Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients. “With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption. This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”

In a fast-growing, increasingly diverse and crowded market, it has become vital to anticipate the most influential consumer drivers and quickly develop products that respond to them. At the same time, offering variety and ensuring optimal taste are vital to securing repeat purchase and brand loyalty. The transparency of the new formulation, its adaptable viscosity and clean, neutral taste profile mean manufacturers have significant power to extend their portfolios in terms of format, flavour and nutritional density.

Read more in this article! 

Related insights

News/TrendsPress releaseActive NutritionPerformance Nutrition

FrieslandCampina Ingredients launches Biotis® DHA Flex Powder range with two algae-based microencapsulated DHA powders

Read more
Read more about FrieslandCampina Ingredients launches Biotis® DHA Flex Powder range with two algae-based microencapsulated DHA powders
Press releaseActive NutritionMedical NutritionPerformance Nutrition

Gut health game-changer: FrieslandCampina Ingredients launches first-of-its-kind fermented solution to target the gut-muscle axis

Read more
Read more about Gut health game-changer: FrieslandCampina Ingredients launches first-of-its-kind fermented solution to target the gut-muscle axis
EventActive NutritionPerformance Nutrition

FrieslandCampina Ingredients returns to Natural Products Expo West to showcase leading on-the-go protein and prebiotic concepts

Read more
Read more about FrieslandCampina Ingredients returns to Natural Products Expo West to showcase leading on-the-go protein and prebiotic concepts
Stay up to date

Subscribe to our newsletter

For more than a century we’ve been creating quality ingredients delivered with passion. Whether we’re inspiring ideas from drinks to bars, or supporting how to manufacture products in better ways, our customers can count on us to deliver, time and time again.

Subscribe to our newsletter

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden

FrieslandCampina processes your data in line with its privacy policy.

Download

Fill out the form below to download

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Would you like to stay informed with relevant updates and insights?*

FrieslandCampina processes your data in line with its privacy policy.