October 5, 2018
FrieslandCampina Ingredients Active Nutrition, the dairy protein people, are set to power up innovation in the performance and lifestyle nutrition arena with the launch of an ultra-clean whey protein isolate. For product developers in this space, Nutri Whey™ Isolate represents an exciting new proposition: a pure, clean-tasting, nutritionally balanced protein that can deliver unprecedented clarity in protein water and clear drinks applications.
This is the first time that FrieslandCampina Ingredients, one of the industry’s most trusted and dynamic dairy protein specialists, has offered a whey protein isolate. Proprietary R&D advancements that have yielded a minimally-processed, high-performance isolate, coupled with a desire to meet latest market needs for high protein products, are the drivers behind its move into this ingredient space.
“We know dairy proteins inside out so have had the expertise to produce whey protein isolates. However, our R&D is driven by a desire to push boundaries and we wouldn’t have been happy with bringing a ‘me too’ product to market. With the ability to perform in clear beverages at high concentrations and its minimal processing credentials, Nutri Whey Isolate offers clear advantages versus current available products. The opportunities abound for adding value to our customers’ product development,” enthuses Ramon Mommersteeg, Product Group Manager at FrieslandCampina Ingredients.
He continues: “The market conditions are ripe for the introduction of Nutri Whey™ Isolate. Growth prospects for the performance and health nutrition sector are huge, and one of the trends shaping this space is ‘mainstreaming’, as an increasingly large cross-section of the population seeks out products that support their active and healthy lifestyle aspirations. These consumers want products that are natural, nutrient-rich and efficacious, but also have high demands around taste and convenience. With its low carb, pure protein, neutral taste, clean and label-friendly credentials, Nutri Whey Isolate is ideally placed to meet this demand.”
High protein drinks or waters are among the product concepts that really resonate with this growing mainstream consumer base since they offer a healthy ready-to-go option. From a product development perspective, formulators face difficulties achieving clarity at anything other than very low pH levels and an acceptable taste profile. The proprietary Nutri Whey™ Isolate production process yields an exceptionally clean protein that maintains clarity even at higher pH levels – stretching the potential application spectrum for isolates into unchartered territory.
In addition, whilst the functional properties of some rival isolates are impaired by heat treatments such as multiple pasteurization steps, FrieslandCampina applies minimal heat load, protecting the nutritional integrity and sensory quality of the isolate.
Raw material selection and quality also play a crucial role in determining the taste profile of finished product – some cheese cultures can result in a whey with high salt levels, acidic notes and undesired color agent residues. FrieslandCampina’s vertically integrated supply chain enables complete control over the raw materials that form the basis of its ingredients. The Nutri Whey™ Isolate originates from high quality Gouda cheese whey and this produces a neutral tasting isolate that is low in salt and contains no undesired coloring agents, or artificial ingredients such as sweeteners or additives.
Nutri Whey™ Isolate will be produced in a newly constructed, state-of-the-art facility in Borculo, The Netherlands. Deploying the latest micro-filtration techniques, this ultra-modern process yields isolates that are so clean that they also have potential application in medical and senior nutrition products. Cold brew coffee, ice cream, dairy desserts and ketogenic products are among the other concepts that could be powered by Nutri Whey™ Isolates.
FrieslandCampina Ingredients product development specialists seek to inspire customers with their new protein ingredients and product concepts. Whether customers come to us with a joint NPD project or a request for an incremental product recipe improvement, our experienced team can provide start-to-finish technical support. From our global innovation center, or via our local Technical Sales Support, we will work with our partners throughout their development process to perform rigorous application research, sensory testing and validation – supporting them on their path to success in the market place.