Consumers love an unlimited choice of toppings and flavours to add a personal touch to their food and drinks and set them apart from the crowd. Get them posting their unique creations online, and spreading the word on your behalf.
Customisation is king. Modern consumers want to co-shape the food and drinks they consume by tailoring them to their personal ideas, taste preferences and nutritional needs. And they express their ideas, preferences and lifestyles by posting their creations online!
Convenient in-home preparation
Cooking and backing ‘hacks’ are on the rise, with a whole host of websites and video platforms offering the best hacks every ‘home chef’ should know. With it, consumers are enabled and encouraged to turn standard recipes into their own personalised version of a cake or drink. Think: parents having fun with their children baking and decorating cakes in the comfort of their own home and making their cakes exactly the way they want it. A moment to never forget.
Consumers want to replicate the out-of-home experience in home. They cherish precious moments with families and friends and want the food and drinks they serve in the comfort of their homes to be special and capturing the moment. They take their inspiration from premium coffee or bakery shops and finish off everyone’s favourite just the way they like it.
Data show that personalisation for consumers means innumerable toppings and flavours
Our own unique listening studies show that your consumers want endless personalisation. this means they expect countless flavour and topping options. At the same time experts discuss how to provide this in a cost-effective way.
Data drives decisions. Online listening research data can support your decision to pursue certain development directions.
Our unique online listening studies identify consumer trends and needs from online chatter with an unparalleled scope and depth of data.
By analysing and clustering consumer conversations in new ways, e.g. with AI, our online listening studies provide fresh ideas and perspectives.
Find out how to boost your business with unique insights that reveal the trends set to dominate the industry.
Tap into our resources
We're passionate about making your product innovations a success, from concept to kitchen. Besides listening to your consumers, we scope the market for gaps, we develop, we taste, we test and we refine. Collaborate with us for a richer development process!
Before you explore all our products and expertise, we want to inform you that this website contains materials and information intended only for a professional (dairy) ingredients audience (B2B) and is not meant for consumers.