Consumers no longer look simply for delicious taste. They want a multi-sensory experience that engages all senses: look, feel, smell, sound and flavour. They would like to try new flavours, new textures and share their experiences on social media.
Serve up a surprise. Experiment with variations in taste, colour, texture, temperature, flavour and even sound for immerse indulgence.
A flavour of nature
With a new era coming up, the food and beverages industry is taking its inspirationfrom outside its traditional confines to bring consumers naturally exciting new concepts. On-trend for the summer are flower-filled flavours like rose, sakura, hibiscus and bergamot. With ingredients more usually associated with the beauty industry, food and drinks get a complete make-over.
With information just a click away, new flavours quickly transcend borders.
Today’s cosmopolitan consumers embrace foods and beverages that have crossed continents and combine the best of diverse cultures.
Think of oriental matcha and chai tea now adopted Europe-wide. Or Singapore’s take on spicy Dutch speculoos in a Starbucks latte.
With the rise in social media, consumers do not just want to consume food and beverages, they also like to share their experiences online - via social media, blogs and apps. Producing ‘Instagrammable’ food and drinks with looks as important as taste has become a must for the industry in serving the millennial generations.
Food concepts and products are transcending traditional categories, resulting in fusion experiences. Desserts become drinks, snacks become meals, drinks become breakfast. Think a red velvet cappuccino: a red velvet cake merged with a hot drink.
Data show important local differences for sensory experiences
The results of our unique online listening data reveal great disparities in the attributes that are important to consumers in different regions of the world, when you are creating a (multi-) sensory experience. One size certainly doesn’t fit all: so customise your products’ sensory profile based on our research.
Data drives decisions. Online listening research data can support your decision to pursue certain development directions.
Our unique online listening studies identify consumer trends and needs from online chatter with an unparalleled scope and depth of data.
By analysing and clustering consumer conversations in new ways, e.g. with AI, our online listening studies provide fresh ideas and perspectives.
Find out how to boost your business with unique insights that reveal the trends set to dominate the industry.
Tap into our resources
We're passionate about making your product innovations a success, from concept to kitchen. Besides listening to your consumers, we scope the market for gaps, we develop, we taste, we test and we refine. Collaborate with us for a richer development process!
Before you explore all our products and expertise, we want to inform you that this website contains materials and information intended only for a professional (dairy) ingredients audience (B2B) and is not meant for consumers.