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Macro trend

Experience Engaging All Senses

Consumers no longer look simply for delicious taste. They want a multi-sensory experience that engages all senses: look, feel, smell, sound and flavour. They would like to try new flavours, new textures and share their experiences on social media.

Trends full width hero image

Serve up a surprise. Experiment with variations in taste, colour, texture, temperature, flavour and even sound for immerse indulgence.

Micro trend

A flavour of nature

With a new era coming up, the food and beverages industry is taking its inspirationfrom outside its traditional confines to bring consumers naturally exciting new concepts. On-trend for the summer are flower-filled flavours like rose, sakura, hibiscus and bergamot. With ingredients more usually associated with the beauty industry, food and drinks get a complete make-over.

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Rose(n) ice cream thumbnail

Naturally nice!

Ice cream gets a new take: it gets flavoured with the trend of 2020: rose! This surprising flavour matches well with the coolness of a scoop of ice cream and the satisfying taste of real butter based on our Kievit® Vana-Lata BB 80B. Due to the added proteins in the form of Nutri™ Whey 800I, you can incidentally take care of your body as well.

Rose(n) ice cream

Black beauty latte thumbnail

Discover a black beauty latte!

Surprise your consumers with a striking-looking charcoal latte. A delicious drink that transcends traditions! Try our recipe based on the unbeatable Kievit® Vana-Cappa CB770.

Black beauty latte

Micro trend

Glocalisation

With information just a click away, new flavours quickly transcend borders. Today’s cosmopolitan consumers embrace foods and beverages that have crossed continents and combine the best of diverse cultures. Think of oriental matcha and chai tea now adopted Europe-wide. Or Singapore’s take on spicy Dutch speculoos in a Starbucks latte.

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Matcha latte thumbnail

Enjoy a taste of Japan!

This Japanese inspired drink will not only awaken your senses through its soothing green colour, it is also known for its energy-boosting antioxidant power. Combine it with the creamy taste of our Kievit® Vana-Blanca 30S and the smooth foam of our Kievit® Vana-Cappa 26K to create a truly indulgent drink for your consumers.

Matcha latte

Black forest cherry trifle thumbnail

Enjoy Germany’s all-time favourite cake as a deliciously light dessert!

This modern take on the traditional recipe, using Oreos, crème Chantilly and cherries, serves perfectly as both a delicious afternoon treat and dessert – and even for brunch! Kievit® Vana-Monte DP580 adds just the aeration you need to create the perfect layering.

Black forest cherry trifle

Micro trend

Shareworthy experiences

With the rise in social media, consumers do not just want to consume food and beverages, they also like to share their experiences online - via social media, blogs and apps. Producing ‘Instagrammable’ food and drinks with looks as important as taste has become a must for the industry in serving the millennial generations.

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Lemon poppy pie thumbnail

A tall ‘pièce de résistance’ to impress on social media!

Not just one, not just two, but as many layers as consumers want! Luscious white cream lathered over multiple layers of lemon cake with poppy seeds, lemon curd and cream filling – heaven for the senses. Kievit® Vana-Monte DP580 offers outstanding firmness for a cake that makes a lasting impression.

Lemon poppy pie

Cotton candy milk tea thumbnail

A drink made to impress!

A magic fusion of cotton candy and milk tea is the recipe to a delicious and Instagrammable experience. Enter the magical world of Cotton Candy Milk Tea, filled with irresistible fluffy pink cloud. Our Kievit® Vana-Blanca M820 and Kievit® Vana-Cappa X960 create the perfect milky indulgence.

Cotton candy milk tea

Micro trend

Blurring categories

Food concepts and products are transcending traditional categories, resulting in fusion experiences. Desserts become drinks, snacks become meals, drinks become breakfast. Think a red velvet cappuccino: a red velvet cake merged with a hot drink.

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Red velvet latte thumbnail

If there’s one thing that can make a latte even tastier – it’s adding a touch of red velvet.

Our application technologists have made dreams come true for red velvet and coffee lovers, by turning the most delicious cake into a luxurious caffeinated drink using our Kievit® Vana-Cappa X960 and Kievit® Vana-Blanca M820. Let your consumers enjoy the best of both worlds.

Red velvet latte

Mascarpone crème Charlotte thumbnail

An irresistible fusion of Tiramisu & Charlotte cake!

Tiramisu is a favourite loved by everyone. So you can’t go wrong with this ‘version 2.0’ in an indulgent, single portion-sized Charlotte! Consumers lose themselves in the delicious different flavours and textures of this treat. Kievit® Vana-Monte DP580 provides just the touch of aeration that consumers crave.

Mascarpone crème Charlotte

Data show important local differences for sensory experiences

The results of our unique online listening data reveal great disparities in the attributes that are important to consumers in different regions of the world, when you are creating a (multi-) sensory experience. One size certainly doesn’t fit all: so customise your products’ sensory profile based on our research.

Graphs about looks and smell of the products

Our listening research - all part of the service

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  • Data drives decisions. Online listening research data can support your decision to pursue certain development directions.
  • Our unique online listening studies identify consumer trends and needs from online chatter with an unparalleled scope and depth of data.
  • By analysing and clustering consumer conversations in new ways, e.g. with AI, our online listening studies provide fresh ideas and perspectives.
  • Find out how to boost your business with unique insights that reveal the trends set to dominate the industry.

Tap into our resources

We're passionate about making your product innovations a success, from concept to kitchen. Besides listening to your consumers, we scope the market for gaps, we develop, we taste, we test and we refine. Collaborate with us for a richer development process!
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