Modern consumers actively read food and drinks labels, and are increasingly aware of nutritional value and how what they consume is produced. Not willing to give in on good taste, they want conscious indulgence.
Conscious consumers seek an ingredients list that’s as clean as their conscience.
Small indulgence with a bonus
Even before the COVID-19 pandemic, interest in food and drinks with a nutritional benefit was already migrating to the mainstream. Meaning, you didn't have to be a serious athlete to enjoy a coffee or a slice of cake that just happened to be protein-enriched, for example. Indulgence came first-with incidental goodness as a welcome bonus.
Many consumers look for a healthier lifestyle even when it comes to the little treats in life. Products that contain higher protein or dairy, and less or no sugar are becoming a more popular choice for these conscious consumers.
Many consumers adopt a consumption pattern that is as varied and diverse as possible. Moreover, they avoid coffee or bakery shops and restaurants that do not offer variations in their menu, for example, plant-based, vegan, Halal, and Kosher options.
As consumers are becoming more conscious of their intake, many are avoiding food and drinks containing artificial additives or preservatives. Instead, they prefer artisan, authentic and transparent products with simple labels which they can easily understand. Less e-numbers and more natural and fresh ingredients is, therefore, what’s trending.
Sustainable consumption is high on the global agenda. Our research show that wherever they are in the world, consumers associate that with fresh and natural food and drinks. It’s valuable insights like these that sustain your business as well as the environment.
Data drives decisions. Online listening research data can support your decision to pursue certain development directions.
Our unique online listening studies identify consumer trends and needs from online chatter with an unparalleled scope and depth of data.
By analysing and clustering consumer conversations in new ways, e.g. with AI, our online listening studies provide fresh ideas and perspectives.
Find out how to boost your business with unique insights that reveal the trends set to dominate the industry.
Tap into our resources
We're passionate about making your product innovations a success, from concept to kitchen. Besides listening to your consumers, we scope the market for gaps, we develop, we taste, we test and we refine. Collaborate with us for a richer development process!
Before you explore all our products and expertise, we want to inform you that this website contains materials and information intended only for a professional (dairy) ingredients audience (B2B) and is not meant for consumers.