The Asia-Pacific (APAC) region is the largest market for infant formula globally, with a value of 32 billion USD in 2023. Yet, with the decline in the number of newborns in the region, industry experts are strategically shifting their focus towards kids nutrition as a new avenue of growth. Within the realm of kids nutrition, the age group of 3-12 years old is emerging as an attractive target market due to its substantial size expected to surpass 1 billion by 2030 in the APAC region. As Asian parents increasingly seek for nutritional solutions for their children, focusing on trends and topics that resonate with them will be crucial to succeed in the competitive and challenging environment of kids nutrition.
FrieslandCampina Ingredients is here to support you to navigate through this evolving landscape of opportunities in kids nutrition with our comprehensive consumer research and trend analysis to help you lead the market and meet tomorrow’s needs today.
Our latest consumer insight study conducted in the Southeast Asia region reveals that parents of children aged 4-10 years prioritize immunity as their top concern.
Download the infographic to gain more insights like preferred product formats and factors driving purchases.
Looking ahead, industry experts anticipate that the parenting style of the emerging Generation Z will be shaped by evolving trends.
Download your free report now to learn about what matters most to Gen-Z’s today to best connect with them tomorrow.
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